Ogilvy CommonHealth Behavioral Insights’ VP, client services, Ashli Sherman, maps out the advancements and opportunities for marketers to adopt behavioral research as a source of valuable insights. To learn more, check out our recent white paper, Top 7 Insights from Years of Observing Real-world Healthcare Communication.

Our Ogilvy Healthworld team recently made the move to a new facility on London’s historical South bank. The UK team’s CEO, Matt de Gruchy, reflects on the move and how the new office space is contributing to the robust creative culture of our Ogilvy family.

Ogilvy CommonHealth Asia Pacific’s managing director, Rohit Sahgal, examines the health and behavior changes that occur for millions during two major cultural traditions: the Lunar New Year and India’s Kumbh Mela pilgrimage.

Social media is here to stay. Arjun Patel, analyst at Ogilvy Healthworld Marketing Analytics & Consulting in New York, explains how healthcare companies can embrace social media as a critical marketing tool for interacting with audiences.

The most impactful brand strategies live in a balance between creativity and effectiveness. Ogilvy CommonHealth Market Access’ SVP, market research and strategy, Lori Gittleman, examines the crucial role of market researchers to drive effectiveness through the process of gathering facts, give them meaning, and make actionable recommendations for clients.

Ogilvy CommonHealth’s Ashley Evens and Nelson Figueiredo deliver their first-hand perspectives on the most thought-provoking healthcare technologies on display at CES 2016 including holograms, virtual reality, wearables, and more.

Great creative work can stick with people for a lifetime and iconic advertisements still resonate with today’s audiences. Ogilvy Healthworld’s assistant account executive, Alexis Poindexter-Jenkins, examines how “great creative” can leave a lasting impact on our shared human experiences.

Right now some of the most innovative technologies are being unveiled at the 2016 Consumer Electronic Show (CES). We sat down with Joe Youssef, engagement strategist at Ogilvy CommonHealth and a veteran of CES, to discuss how this event is shaping the future of how we interact with technology.

“Thank You” Two simple words have the power to transform an organization into a family. Ogilvy CommonHealth’s senior copywriter, Amy Gross, explores the power of practicing mindfulness, being thankful, and how expressing gratitude can empower teamwork.

It seems all of our technologies have become “smart” these past few years. From recognizing musical tastes to understanding purchasing habits, “machine learning” has the ability to record much more than past behaviors. Ogilvy Healthworld in New York’s senior analyst, Andrew Van Aken, examines the opportunities for marketers to better understand “machine learning” and gather intuitive and valuable insights from consumers.