Monthly Archives: December 2012


7 Ways We Could Change Our Approach…and Transform Our Business

We come to the office ready to produce the best work of our lives. And while we may want to collaborate seamlessly, get clear and rational client direction, and work with timelines and budgets geared to a profound solution rather than a temporary fix—this is not the world we live in. So, we’ve all known […]

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Brand Stories DO NOT Start With PowerPoint

As with many powerful ideas, the importance of telling brand stories has been drained of meaning and resonance for two reasons: – Overuse – Bad practice It is the second issue (bad practice) that I want to address in this blog, and specifically how bad practice in storytelling compromises the success of our new business […]

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Engaging EU Health Policymakers

While newspaper headlines and some segments of the public question the future of the European Union, the reality is that the EU’s impact is growing, both at a national level in its 27 member states, and globally. The EU is the largest market in the world in terms of Gross Domestic Product (GDP). EU political […]

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The Art of (Un)formatting a PowerPoint Presentation in 6 Easy Steps

It takes a tremendous amount of work to properly format a PowerPoint presentation, but in many cases it can take twice as long to (un)format one. If you find yourself adhering to any of the rules below, you are probably well on your way to mastering The Art of (Un)formatting a PowerPoint Presentation.   Never […]

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Fighting the Stigma of Mental Illness

Even with our medical knowledge of the neurobiologic causes of mental illness, prejudice and discrimination against people with mental illness is not decreasing (according to a study published by Indiana University and Columbia University). The World Health Organization (WHO) reports that there are 450 million people worldwide who suffer with mental illness but fewer than […]

Posted in Advocacy, behavior change, clinical trials, Health & Wellness, Healthcare Communications, Mental Health, Patient Communications | Tagged , , , , , | Comments closed