Monthly Archives: March 2013


What Health Marketers Need to Know About Google’s Knowledge Graph


Do you know Tiger Woods’ real first name? It’s Eldrick. How about his middle name? No, it’s not Serial Philanderer, it’s Tont. As a weekend hacker and golf enthusiast, I knew about Eldrick, but I had never heard Tont before. I came across this little nugget when I did a Google search on “Tiger Woods.” […]

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SXSW 2013: Empty Information Calories

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“We are drowning in information and starving for knowledge.” – Rutherford D. Rogers, Deputy Librarian of Congress I recently presented at SXSW, and while there attended a number of other talks and presentations. One, given by a Buddhist nun, made me think in a new way about what it is we do as healthcare communicators. […]

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Telemedicine for All – The Future of Distance Diagnosis


Seventy-nine years and never sick a day in her life…until 79½. Diagnosis was grim: pancreatic cancer that has metastasized to the liver. Stage 4, inoperable. It rang over and over in our ears…unbelievable. Mom wasn’t a medicine person—barely took an Advil. She wasn’t overly fond of doctors but would go when she was supposed to. […]

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SXSW 2013: Bad Behavior – the Saga of SXSW

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As you act, so you become Health and digital health are emerging themes at this year’s SXSW.  The chatter is robust, the personalities many, and the health and fitness devices ubiquitous.  The behavior is also legendary.  One notable tweet was: “SXSW is a fountain of knowledge where all go to drink!”  And while this is […]

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Expanding Universe: Centers of Excellence

Expanding Universe

The success of most pharmaceutical products and medical devices is in part based on the expertise of learned physicians in designing and conducting clinical trials, interpretation of data from these trials, and eventually in educating healthcare providers. Historically, these esteemed physicians are the most recognized names at the highest-ranked medical schools and affiliated teaching hospitals. […]

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SXSW 2013: The Mobile Healthcare Revolution


Mobile has come to healthcare, and in a big way. From digital healthcare products that created a buzz at CES in January to innovative new fitness apps on display at SXSW this week, it’s clear to see that mobile technology will change the way we manage our health. But it also has the potential to […]

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SXSW 2013: BIG Data and Personal Technology at SXSW


Big data isn’t new. We’ve been talking about it for years. What’s new is where it’s coming from and what we’re doing with it. When it comes to personal information, the term big data used to be synonymous with Big Brother. Google, DoubleClick, pretty much anything you did online was tracked, categorized, and sold. The […]

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SXSW 2013: Small Data in a World of Big Data


More than ever, modern marketers are using data to drive decisions about strategies and tactics. Clients are asking us to back up “what we think” with real numbers about “what we know.” The rise of “big data” is a hot topic at this year’s SXSW conference. Thought leaders are sharing their insights on how to […]

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SXSW 2013: How Zombies Are Helping Us Get Fit

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Zombies seem to be everywhere these days, from the big screen (Zombieland, 28 Days Later)  to the small screen (The Walking Dead), to the smallest screen (Plants vs. Zombies). And now they are invading our fitness regimes as well, thanks to a new app, Zombies, Run!, an app that combines immersive storytelling with video game […]

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Catch Us if You Can: Part 2

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Co-authored by Maria Colicchio and Courtney Kober from Ogilvy CommonHealth Wellness Marketing – Parsippany, NJ As you may have read in our first blog post, seen here, Millennials are taking the world by storm. We’re becoming a prevalent force and we’re shaking things up! Our behaviors and habits may be different from those of other […]

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