Monthly Archives: April 2013

Apr30

Video Is the New Reality

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When I was in college, I studied both film and philosophy. Regarding philosophy, to paraphrase Steve Martin, I remember just enough to screw me up for the rest of my life. One of the reasons I love video is that it is a simulated reality. Although print, radio, and poetry all evoke different wonderful experiences, […]

Posted in Branding, Digital, Healthcare Communications, Marketing, Video | Tagged , , , , , | Comments closed
Apr25

When Will Pharmaceutical Companies Embrace Behavioral Retargeting to Drive Adherence?

Shopping Key

Picture this: You visit a website, add something to your shopping cart, but abandon the transaction. Maybe you are distracted or decide to shop around to get the best deal. The next day, you’re on a different website. Suddenly an ad pops up on your screen…for that item you had in the shopping cart the […]

Posted in adherence, advertising, Analytics, behavior change, Data, Digital, Healthcare Communications, Patient Communications, Research, Strategy | Tagged , , , , , , | Comments closed
Apr23

Finding the Right Balance

Paper

One day, you wake up and you are an Art Director. The sun is shining, the birds are singing, you have the Icona Pop song stuck in your head. You realize that you are exactly where you want to be—in the middle. Some people may want to be a little to the right or a […]

Posted in advertising, agency life, Art, Creativity, Design, Healthcare Communications, Technology | Tagged , , , , , | Comments closed
Apr18

Sharpening Up the Industry’s Smartest Teams

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Ogilvy CommonHealth Worldwide (OCHWW) purchases a unique and expansive range of syndicated research, currently providing access to over 30 different sources. In January, the management, oversight and strategic deployment of these properties were aggregated within the Global Business Intelligence and Integration (GBII) Skill Center led by industry veteran David Chapman. The GBII Skill Center is […]

Posted in Branding, Data, Healthcare Communications, Planning, Research, Strategy | Tagged , , , , , , , | Comments closed
Apr16

Introducing Once-Monthly Tournamax?

Basketball Person

So, like most of us, my experience spans multiple therapeutic areas. I’ve worked in the field of Rheumatology. Created campaigns in Oncology. Produced TV spots, print ads and RM programs in Pulmonology, Gastroenterology and Dermatology. But I’ve been thinking over the last few weeks, what if our industry expanded to yet another fast-growing scientific field […]

Posted in Direct-to-Consumer, Health & Wellness, Healthcare Communications, Humor, Marketing | Tagged , , , , | Comments closed
Apr11

The Work/Life Balancing Act

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I’ve been thinking a lot about work/life balance recently. It occurs to me that “work” holds the primary position in that expression, but is anchored by “life,” which seems to beg the question: “Is there really a balance?” For most of us in this business, it’s certainly obvious that it all depends on how crazy […]

Posted in advertising, agency life, Great Ideas, Healthcare Communications | Tagged , , , , , | Comments closed
Apr9

Painting by Numbers: Using Enterprise-wide Analytics to Guide Marketing Strategy

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Today, analytics is playing an ever-expanding role in developing marketing strategy as clients have become aware of the importance of data in guiding campaign decisions. Like the Paint by Numbers crafts of our childhood, marketers can use stats and data points to guide the creative marketing process, resulting in a more predictable end-product. However, according […]

Posted in Analytics, Clients, Data, Healthcare Communications, Planning, Statistics, Strategy | Tagged , , , , , , , | Comments closed
Apr4

Positioning: Impossible!

Circle in Square

For most of us, working in pharmaceutical marketing is a joy. We are challenged to use our brains daily and we find the marriage of science and creativity a fulfilling career path. But there are at least two aspects of mainstream advertising where I become jealous of our consumer packaged goods brethren: 1) when they […]

Posted in advertising, Branding, Clients, Healthcare Communications, Marketing, Planning, positioning | Tagged , , , , , | Comments closed
Apr2

The True Life of an Ogilvy Healthworld Fellow

beautiful view of big ben, london

The Fellowship Scheme at Ogilvy Healthworld in London is one of the most comprehensive in the field. Fellows spend two years rotating through core disciplines of Advertising, Market Access, Medical Education, PR, Digital and Strategy/Planning. The scheme involves a combination of training, coaching, assignments and project work. Claire Lormor, who started in September 2012, reveals […]

Posted in agency life, Healthcare Communications, Learning, Marketing, Public Relations | Tagged , , , , , , | Comments closed