Monthly Archives: May 2013

May30

The Parent Factor—How to be a Good Daughter and Pharma Marketer

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When my mother was recently diagnosed with COPD, I thought I could help her. We had worked on the gold-standard treatment for a decade, knew the data, the leading clinicians in the field and the course of the disease. However, knowing the answers is one thing, effectively communicating them to a parent is quite another. […]

Posted in adherence, Direct-to-Consumer, Education, Healthcare Communications, Marketing, Patient Communications | Tagged , , , , , | Comments closed
May28

How to Sip From an Information Fire Hose: Taking Stock of the Therapeutic Marketplace

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In an effort to describe the intellectual environment at the Massachusetts Institute of Technology (MIT), former MIT President Jerome Wiesner once remarked that “getting an education at MIT is like taking a sip from a fire hose.” For those of us working in the field of medicine, this perspective is far from a pithy witticism. […]

Posted in Clients, Content Strategy, Data, Medical Education, Strategy | Tagged , , , , | Comments closed
May24

Engaging HCPs via Doximity: the LinkedIn for Medical Professionals

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It should come as no surprise that colleagues are the top source of medical information for practicing physicians—trusted above all other sources. Considering the influence of colleagues in the physical realm, cyber communities are quickly rising as one of the prominent go-to sources for all things professional. Stated simply, online social networking expands a physician’s […]

Posted in Data, Digital, Healthcare Communications, Marketing, Media, Networking, Physician Communications, Social Media | Tagged , , , , , | Comments closed
May21

Don’t Be Fooled: The Core Tenets of Relationship Marketing Are Timeless

Dart

Going back to basics on effective communication can lead to a big impact on your audience. Pharmaceutical marketing at a glance seems unrecognizable compared to a few short years ago: technological advancements, big data, changing sales models, channel fragmentation, mobile marketing, social media…the list goes on. This constant sea of change is enough to overwhelm […]

Posted in adherence, Analytics, behavior change, Data, Healthcare Communications, Marketing, Patient Communications, Strategy | Tagged , , , , , , , , | Comments closed
May16

Client Banner Days That Click

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This past Saturday, the Mets held their annual Banner Day at Citi Field—a one-day event that gives baseball fans a chance to express their loyalty, appreciation and creativity to their beloved ball club using homemade banners. Fortuitous for the Mets’ brass that the banner parade was held on the field before the game, as the […]

Posted in agency life, Branding, Clients, Creativity, Great Ideas | Tagged , , , , | Comments closed
May14

Is There Good Karma in Advertising?

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So much of what we do throughout our careers is interesting…but is it inspiring? Well, we found out recently when the knowledge and information we’ve been exposed to through client work helped me and my wife conceive of and create something entirely new and unexpected. Using the skills we’ve honed while working at ad agencies, […]

Posted in advertising, Apps, behavior change, Creativity, Design, Great Ideas, Healthcare Communications, Marketing, Social Media | Tagged , , , , , | Comments closed
May10

When Marketing is a Higher Calling

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I am not involved in marketing religious products, and trust me when I say that there is no divine intervention lending a hand as I write this. Instead, my higher calling is to market therapies and diagnostics in cancer, HIV and other difficult-to-treat disease states. What drives a desire to market drugs in these disease […]

Posted in advertising, agency life, Health & Wellness, Healthcare Communications, Marketing | Tagged , , , , | Comments closed
May8

Is It “Health Insurance,” or Merely Prepaid Health Care?

Pill

The Affordable Care Act’s (ACA) goal is to provide health insurance coverage to those without it now, and it uses 2 main mechanisms to do so. It penalizes individuals without insurance, thereby encouraging them to sign up for health insurance. (In order to support this effort, the law creates state insurance exchanges to offer health […]

Posted in Access, behavior change, Health & Wellness, Healthcare Communications, Managed Care, Patient Communications, Reimbursement | Tagged , , , , , , , , , , , | Comments closed
May2

Many Ogilvy Hands – A Real Hands-on Experience of Uganda

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In 2009, Ogilvy & Mather, in partnership with International Needs, set up the Many Ogilvy Hands (MOH) project to build a school for 450 local children in a town in Uganda. Every four months, volunteers from across the Ogilvy group travel out to Uganda to get involved in the project. *** Sitting at my desk […]

Posted in agency life, behavior change, Great Ideas, Personal Reflections, Volunteer Work | Tagged , , , , | Comments closed