Help Give Digital Healthcare a Voice @ SXSW

SXSW_Logo_2013_BlackBG_CSThe South by Southwest (SXSW) Interactive festival held every March in Austin has earned itself the reputation as a breeding ground for new ideas and technologies.  It is the biggest festival of its kind in the world focusing on emerging technologies.

In keeping with Ogilvy CommonHealth World Wide’s ongoing drive to focus on and advocate for emerging trends in healthcare we have two panels in the running to be presented at the 2014 SXSW festival.

But to get in we need YOUR help.

Public voting accounts for 30% of the decision-making process so your vote is vital in helping to get digital healthcare the visibility and presence it deserves at this important forum.

Please take the time to vote for both of our two linked OCHWW entries below.

Filling Emotional Voids: Health Communities Online

Brad Davidson, General Manager of OCH Behavioral Insights, and his counterpart, Rob Malouf, will look to discuss what roles, beyond information-sharing, do online healthcare communities of practice fill, and how does this affect real-world health? Can they be identified, and their content meaningfully analyzed via computational means—and if so, to what end? What implications and lessons do the form and function of online healthcare communities of practice have for real-world medical practice?

Beyond the Pill: The Promise of Connected Health

OCH Digital power-team Matt Balogh (SVP, Director of Technology) and Buddy Scalera (SVP, Interactive Content & Market Research), will discuss that as integrated health systems become the norm, and the Affordable Care Act comes on line in the US, Big Data analyses reveal chronic patterns of under-treatment and under-performance of healthcare delivery. Among other things, they will address when and how the digital revolution in healthcare will become an outcomes-changing reality and what providers, pharmaceuticals, payers, and individuals need to know to prepare for the next evolution in healthcare delivery. Beyond the pill is the next generation of healthcare, providing individual attention and real-time, personalized, contextually relevant communication to help patients optimize their treatment journey.

A few important details to make voting easy:

  • For the first time onlyyou’ll need to create an account to vote at You will receive a confirmation e-mail – check your spam/content catcher.
  • Once logged in vote by clicking the Thumbs-Up icon next to the pages listed above.
  • You may vote for as many sessions as you’d like but you may vote for each individual session only once. Any new vote you make will override the old one; voting more than once for each submission is an enthusiastic idea but sadly, a waste of time.
  • Voting closes Friday, September 6.

Please feel free to share the links with your friends and family.  The more votes, the better our chances!

Our thanks in advance for your help.

Questions? Comments? You can contact the author directly at
Please allow 24 hours for response.

This entry was posted in Advocacy, Digital, Healthcare Communications, SXSW Interactive and tagged , , , . Bookmark the permalink. Both comments and trackbacks are currently closed.