Monthly Archives: November 2013

Nov26

Taking Leadership Lessons From the Queen

queen elizabeth 1

I’ve always been intrigued with historical perspective and, in particular, the long-established monarchy that is still firmly entrenched throughout much of Europe. So it was no surprise that I found myself unable to put down the book Elizabeth I CEO: Strategic Lessons From the Leader Who Built an Empire, which chronicles Elizabeth’s long reign and […]

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Nov22

Payer Marketing—What Happened to the Good Old Days?

prescription pad

Life was easy in the early days of payer marketing: create a formulary kit, negotiate a market share agreement with tier 2 status, and pull it through with some fancy formulary status flashcards. Yes, life was good back then. Did I say formulary kit? Yep, those have changed as well. The executive summary of AMCP’s […]

Posted in Access, advertising, Healthcare Communications, Managed Care, Marketing, Physician Communications, Reimbursement | Tagged , , , , , | Comments closed
Nov19

The Global Awards Ceremony

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As you enter this welcoming, creative environment, you are immediately humbled by the amazing creative work on display. The best work from around the world. The creative directors from many of the world’s top agencies are in attendance. It is a true creative event in every sense of the word. The work is brilliant, and […]

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Nov14

Fax: The Forgotten Tactic

fax machine

You may be missing the proverbial marketing boat by not including fax in your marketing mix when communicating to healthcare professionals and their office staff. Faxing still works, and your audience wants them. Why do we select the tactics we do? Historical performance, logic, and strategic context go into creating campaigns for clients. Consideration for […]

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Nov12

Pharmaceutical Medicine: Moving From Molecule to Market

molecule

The emerging discipline of pharmaceutical medicine trains a wide-angle lens on the process of drug development. It integrates the science, regulatory requirements, clinical development, commercialization and business affairs, drug safety surveillance and reporting under one umbrella. By definition, it is the discipline that considers drug development from molecule to market. After 15 years in the […]

Posted in Health & Wellness, Healthcare Communications, Marketing, Medicine, Pharmaceutical | Tagged , , , | Comments closed
Nov7

Young Execs Within the Marketing World… Shaping Ourselves to be the Future Leaders of Tomorrow

business lady climbing stairs

TIPS AND TRICKS ON HOW TO COPE WHILE LEARNING THE ROPES Like any new beginning, stepping into a new job as a young professional can be a bit overwhelming, especially if it’s into a new career in the fast-paced marketing industry.  This is Part 2 of the 8 fundamental steps that I used to help […]

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Nov5

Young Execs Within the Marketing World… Shaping Ourselves to be the Future Leaders of Tomorrow

rope veer image

TIPS AND TRICKS ON HOW TO COPE WHILE LEARNING THE ROPES Like any new beginning, stepping into a new job as a young professional can be a bit overwhelming, especially if it’s into a new career in the fast-paced marketing industry. How do you hack it? Here’s a hint: MASTER THE STAIRS! Enjoy this 2-part […]

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