Monthly Archives: December 2013

Dec19

Unleash Your Passions

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As the year comes to another busy end we find ourselves working long hours to ensure we meet the needs of our clients, but look forward to the hope and promise of a new year. The New Year is the time to reflect on the changes we want to make and resolve to follow through […]

Posted in agency life, Creativity, Culture, Great Ideas, Health & Wellness, Healthcare Communications, Marketing, Personal Reflections | Tagged , , , , , | Comments closed
Dec17

The Death of the Press Release?

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Did all PR professionals feel a slight shudder of fear upon hearing that Ashley Brown, digital communications and social media lead for The Coca-Cola Company, has vowed to “kill the press release”? I did, but only for a moment. After all, Mr. Brown’s proclamation came during a presentation called “Brand journalism at Coca-Cola: Content, data, […]

Posted in behavior change, content marketing, Healthcare Communications, Marketing, Media Placement, press release, Public Relations, Strategy | Tagged , , , | Comments closed
Dec12

How Fantasy Football Helps You Make Better Marketing Decisions

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We’re in the middle of December, and there are a few notable events on the horizon. With Thanksgiving and an early Hanukkah season behind us, and of course Christmas around the corner, the holidays are almost top-of-mind. That is, unless you play fantasy football. If you do, then you know the fantasy football playoffs are […]

Posted in advertising, Analytics, Clients, Football, Healthcare Communications, Marketing, Research, Strategy | Tagged , , , , | Comments closed
Dec10

Asia and the Art of Pervasive Perseverance

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In less than two months, a religious festival takes place that is so fantastically crowded and celebratory that it seems unreal. Officially listed as the largest human gathering in the world, the northern Indian city of Allahabad at the confluence of the Yamuna, Ganges and Saraswati rivers will witness as many as 100 million people […]

Posted in advertising, agency life, Global Marketing, Health & Wellness, Healthcare Communications, International, Marketing | Tagged , , , , , | Comments closed
Dec5

What the X?*# Is a Planner Anyway?

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It’s a question that many planning folk get, especially from those who are new to the agency, and potentially to the planning function itself. In its modern-day form, planning has evolved into a multifaceted functional set of skills that not every agency has, but should consider. To start, planners come from a variety of backgrounds, […]

Posted in advertising, Healthcare Communications, Marketing, Planning, Research, Strategy | Tagged , , | Comments closed
Dec3

In the Ring

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There is a Spanish expression that goes: It is not the same to speak of bulls as it is to be in the bull ring. I’ve always liked it, because it seems to capture quite fundamentally the difference between being a spectator and a participant, an observer and an actor. I have paid my money […]

Posted in advertising, Health & Wellness, Healthcare Communications, Marketing, Medicine, Physician Communications | Tagged , , , , , | Comments closed