Monthly Archives: February 2014

Feb28

How Can Self-monitoring Best Support Behaviour Change?

3907691

Some of today’s biggest public health challenges, such as obesity and  heart disease, can be linked to personal lifestyle decisions. Governments have tried tackling these issues with smoking bans and taxes on high-fat foods, with moderate success. However, personal health behaviour change is needed to make a significant, lasting impact. Can self-monitoring of health information […]

Posted in adherence, Apps, behavior change, Data, Digital, Health & Wellness, Healthcare Communications, Patient Communications, Self-monitoring, Technology, Wearable Health Technology | Tagged , , , , , , , | Comments closed
Feb26

Digital Trends Impacting US Healthcare – Infographic

Infographic of important technologies that impact digital healthcare marketing.

In the past year, digital innovations have brought about new markets and channels for digital health interactions. This infographic is a visual mapping of the technologies and innovations which are already playing a key role in shaping the future of healthcare and the experiences and journeys which surround it. Of course the ACA is affecting healthcare […]

Posted in adherence, advertising, Data, Digital, Digital Advertising, Healthcare Communications, Infographics, Managed Care, Marketing, Media, Medical Education, Multi Channel Marketing, Patient Communications, Physician Communications, Research, Social Media, Strategy, Technology | Tagged , , | Comments closed
Feb21

Choosing Your Road—Transitioning From Bench Science to Specialty Healthcare Communications

road

    Two roads diverged in a wood, and I, I took the one less traveled by…  – Robert Frost A common question floating around the brains of many researchers is, “Where do I see myself in the future?” It was one that I faced many times throughout my scientific training. The well-travelled path of […]

Posted in advertising, Healthcare Communications, Marketing, Research, Science | Tagged , , , , , , | Comments closed
Feb18

Taking the Pulse…Tuning In to the New Patient Network

1741356 s

A guest blog post from Craig Martin – Chief Executive Officer of Feinstein Kean Healthcare, an Ogilvy & Mather Company Most of us are far too young to remember the early days of television. What I do recall from my childhood is that three networks owned the airwaves, large numbers of people followed a small […]

Posted in adherence, advertising, behavior change, Content Strategy, Customer Relationship Marketing, Digital, Digital Advertising, Health & Wellness, Healthcare Communications, Patient Communications, Public Relations, Social Media, Technology | Tagged , , , , | Comments closed
Feb13

You Might Not Realize It, But You Can Be Working For The MI6

MI6

What interested me most about James Bond’s career, and, most importantly, that of his support staff, is the development and implementation of a unique and highly versatile arsenal of innovative technology. Starting with Bond’s pager in From Russia With Love, followed by that pen-sized-underwater-oxygen-recycling-breather-thing in Thunderball, or the way-ahead-of-its-time GPS tracker in Goldfinger—all these are […]

Posted in adherence, advertising, behavior change, Branding, Clients, Healthcare Communications, Marketing, Technology | Tagged , , , , , , | Comments closed
Feb11

How Digitally Savvy Are You? See How You Would Answer the Top 10 Digital Ad Trafficking FAQs

5511521

Think you are a brainiac when it comes to digital advertising?  Or do you need a quick refresher on how it all works? The true/false quiz below provides an overview of 10 frequently asked questions regarding digital advertising and the trafficking process. Q: Most consumer and pharmaceutical websites accept the IAB standard units, also known as […]

Posted in advertising, Design, Digital, Digital Advertising, Marketing | Tagged , , , , , , , , , , , , , | Comments closed
Feb7

The Age of Wearable Health Technology Is Upon Us

5240666

It used to be that technology that conforms to the human body and seamlessly integrates into your environment was stuff of science fiction movies. But if we’ve learned anything over the past 10 years, we know that science fiction is rapidly become science-fact. If you wanted to see what the near future held, all you […]

Posted in adherence, Apps, behavior change, Consumer Electronics Show, Health & Wellness, Technology, Uncategorized, Wearable Health Technology | Tagged , , , , , , | Comments closed
Feb4

Visual Storytelling Part I: Plot Your Presentation [Infographic]

Visual-Storytelling-PartI_650

  Check out Visual Storytelling Part II: Audience Engagement in 4 Steps [Infographic] CONTINUE THE CONVERSATION: Questions? Comments? You can contact the author directly at blog@ochww.com. Please allow 24 hours for response.

Posted in Design, Infographics, Presentations | Tagged , , , | Comments closed