Monthly Archives: March 2014

Mar27

What the WWE Taught Me About Persona Development

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I grew up watching WWF (now WWE) wrestling. Every Saturday morning I would rush through my morning breakfast with excitement to see all of my larger-than-life heroes. The sights of Hulk Hogan, “Macho Man” Randy Savage, The Ultimate Warrior, and Ricky “The Dragon” Steamboat enthralled me to a point where I was lost in appearance […]

Posted in Analytics, content marketing, Content Strategy, CRM, Customer Relationship Marketing, Digital, Marketing, Physician Communications, Strategy | Tagged , , , , , , | Comments closed
Mar25

SXSW 2014: True Potential of Social Media in Healthcare Is Still Ahead of Us

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Over a single-week period, SXSW Interactive hosts hundreds of presentations and panels. What was interesting to note this year, compared to the last few, is that a large percentage of healthcare discussions were now hosted on the stages of the two main convention centers, alongside all major celebrity keynotes. Among many trends and ideas that […]

Posted in Apps, Data, Digital, Healthcare Communications, Physician Communications, Social Media, SXSW, SXSW Interactive, Technology | Tagged , , , , , , , , , | Comments closed
Mar21

The Future of Wearables at SXSW 2014

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As you might have imagined, the conversation around wearables was booming at SXSW this year.  But they weren’t talking about FitBit or Fuelband as you might expect.  They were talking about what comes next, after we’ve quantified our surface vitals. “I got bored with how many steps I walked every day and quickly got used to […]

Posted in behavior change, Data, Digital, Healthcare Communications, SXSW, Wearable Health Technology | Tagged , , , , , | Comments closed
Mar20

The Best of SXSW 2014

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I could give you a top 10 list or a top 5 list of what was best at SXSW. That would be great if I were trying to convince you of why attending SXSW is an amazing learning experience. However, what I’d like to provide is the best single thing I learned, and get into […]

Posted in Digital, Healthcare Communications, Media, Physician Communications, SXSW, Technology | Tagged , , , , , | Comments closed
Mar18

Coming Home

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Is it a better opportunity? What’s the environment and company philosophy? Is there an overall growth plan? How are the benefits? Would it be better for me and my family? What’s the commute like? What happens if I leave? What happens if I stay? What happens if I leave and I’m not happy—could I come […]

Posted in agency life, career decisions, Culture, Personal Reflections, Work-life | Tagged , , , | Comments closed
Mar13

SXSW 2014: Technology and Society

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In Part 2 of his SXSW blog series, Robert Egert recaps some of the SXSW themes that are transforming the way the world looks at technology and society. THE GREAT MERGE The Idea: Society and technology are now one. Ubiquitous mobile access combined with digitization of every aspect of our lives means that what happens […]

Posted in Data, privacy, Science, SXSW, Technology | Tagged , , , , , | Comments closed
Mar11

SXSW 2014: Technology and Health

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In Part 1 of his SXSW blog series, Robert Egert recaps some of the SXSW themes that are transforming the way the world looks at healthcare. Massive—that’s the first thing you need to understand about the SXSW experience. At any given time, there are 30 to 50 events to choose from taking place in multiple […]

Posted in clinical trials, Data, Health & Wellness, Healthcare Communications, Pharmaceutical, Science, SXSW | Tagged , , , , , , | Comments closed
Mar6

The Power of Payer: Prescribe All You Want…We Can Block You!

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Remember the Doritos slogan, “Crunch all you want, we’ll make more!”? What a mantra, supply and demand. So simple. So obvious. Sure, prescriber demand plays a role in how available some drugs are, but at the end of the day health plans and formulary P&T committees within hospitals and large practices make category decisions that […]

Posted in Access, Branding, Clients, Healthcare Communications, Managed Care, Marketing, Reimbursement | Tagged , , , , , , | Comments closed
Mar4

Let the Sunshine (Act) In

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For many of us in the healthcare industry, the advent of the Physician Payment Sunshine Act has loomed large and ominous. The mere mention conjures up visions of significant changes in the way we work with healthcare providers (HCPs), in addition to endless data collection and reporting. On March 31, 2014, healthcare manufacturers are required […]

Posted in Affordable Care Act, Clients, Ethics, Healthcare Communications, medical affairs, Medical Education, Research, Science, scientific publication, Sunshine Act | Tagged , , , , | Comments closed