Monthly Archives: April 2014

Apr29

Are Banner Ads Banner Advertising?

doc writing

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half” – John Wanamaker[1] John Wanamaker was a successful U.S. Postmaster General, as well as an effective merchant who owned many retail stores throughout the late 1800s and early 1900s. Wanamaker died in 1922, over 90 years ago.[2] The […]

Posted in advertising, Analytics, Data, Digital, Healthcare Communications, Media, Media Placement, Statistics | Tagged , , , , | Comments closed
Apr24

A Blog, About a Blog, About Fragile X

blog

Fragile X is not a code name for someone I was in a relationship with. It’s a syndrome. Don’t feel bad, I didn’t know what the heck it was either. Nor did my sister when her 17-month-old son was diagnosed with it. Now hold that thought—we’ll come back to this… Presented with the opportunity to […]

Posted in Blogging, content marketing, Health & Wellness, Mental Health, Personal Reflections | Tagged , , , , | Comments closed
Apr22

Pharmacists — New Agents of Change for Improved Healthcare Delivery?

pharmacist and customer

It is becoming increasingly common to encounter new outlets for healthcare delivery within retail pharmacies, big box stores, supermarkets, etc. This phenomenon is not occurring by happenstance. We often hear there is a growing shortage of physicians, nurses and other healthcare professionals. Now, this shortage is likely to be magnified by the large number of […]

Posted in Affordable Care Act, Education, Health & Wellness, Healthcare Communications, Medicine, Pharmaceutical | Tagged , , , , , | Comments closed
Apr17

Multi-Screen Is the New “Mobile First”

screens

For the past few years, “Mobile first!” has been the rally cry of marketers. The idea was to design websites and ads to work on mobile devices first to account for the growing smartphone- and tablet-using audience. But mobile first is already obsolete; if your strategy doesn’t have multiple screens in mind, then your strategy […]

Posted in advertising, content marketing, Content Strategy, Creativity, Data, Digital, Digital Advertising, Healthcare Communications, Media, Multi Channel Marketing, Strategy, Technology | Tagged , , , , | Comments closed
Apr15

Mindfulness: An Age-Old Concept in a Bright, Shiny New World

yoga office

If you asked others to define mindfulness, you’d likely hear a variety of responses, the most common of which might be relating the term to a Buddhist concept. Mindfulness indeed originated thousands of years ago, and for those who conceptualize it this way, a quote from the well-known author Thich Nhat Hanh illustrates the point […]

Posted in agency life, behavior change, Creativity, Health & Wellness, Mental Health, Personal Reflections | Tagged , , , , | Comments closed
Apr10

The Cycle of DTC

bluesky

The history of DTC advertising (and by that I mean all consumer/patient outreach, not just TV), has seen a number of highs and lows over the years. When campaigns first launched in the late ’90s and early 2000s, we watched as pharma marketers and their agencies worked to create brands out of medicines that, quite […]

Posted in advertising, Creativity, Direct-to-Consumer, Healthcare Communications, Media, Personal Reflections | Tagged , , , , | Comments closed
Apr8

Mad People…and the Cadillacs That Drive Them

thumbnail BRUNE

It was recently brought to our attention that the “American way” is rooted in a belief that hard work in the pursuit of “stuff” is how we do things…and central to what makes us exceptional. In fact, nothing is (apparently) more foreign to us than the thought of being away from work for more than […]

Posted in advertising, agency life, career decisions, Culture, Personal Reflections, Work-life | Tagged , , , | Comments closed
Apr3

Benefits of Rich Media

what_is_rich_media_small

The digital pharmaceutical advertising market is proving to be a growing and changing market.  Gradually over the past couple of years, more innovative tactics have become more relevant. Rich media is one tactic that has become more widely accepted not only by pharma companies and advertisers, but also by publishers. Some of you may be […]

Posted in advertising, Analytics, Data, Design, Digital, Digital Advertising, Healthcare Communications, Media, rich media, Strategy, Technology | Tagged , , , , | Comments closed
Apr1

Knowledge Management

knowledge is power

Ignoring the fact that Australia is a very long way from the UK and that I have an intense fear of spiders, snakes and sharks, I recently took a trip Down Under.  My Aussie mates (actually mostly British ex-pats but all of whom have developed that distinct accent of turning every statement into a question) […]

Posted in Data, Efficacy, Healthcare Communications, knowledge management, Learning | Tagged , , , | Comments closed