Monthly Archives: May 2014

May29

A Patient is a Virtue

sales reps and docs

In the age of WebMD, Everyday Health, and Facebook, consumers are more informed and involved in their health than ever before.  And with social media infiltrating every aspect of their lives, they are now more vocal than ever.  Patients can – and in most cases are willing to – tell you what you want to […]

Posted in Branding, Creativity, CRM, Data, Efficacy, Great Ideas, Health & Wellness, Healthcare Communications, Learning, Marketing, Pharmaceutical, Strategy | Tagged , , , , | Comments closed
May23

The Art of Self-Reflection

reflections

One of the many benefits of having my great-grandmother well into my adulthood was the opportunity to learn many tidbits about what was important in life and how to assess and improve character. Of all the gifts she imparted, one in particular really stuck with me, and I have tried to apply her advice daily […]

Posted in agency life, behavior change, Culture, Great Ideas, leadership, Learning, Personal Reflections | Tagged , , | Comments closed
May20

Bringing Sexy Back…to Science

disease management

Thank God for The Big Bang Theory. They’ve made it cool to be a nerd again. While traditional brand attributes (efficacy, safety, dosing, etc) will always be of key importance, the last few years have seen a renaissance of scientific enlightenment as physicians across disciplines take a closer look at not only how well a […]

Posted in behavior change, Content Strategy, copywriting, Creativity, Data, Efficacy, Healthcare Communications, Learning, Marketing, Medicine, Pharmaceutical, Physician Communications, positioning, Science, Strategy | Tagged , , , , , | Comments closed
May16

The Challenge of Change–Breaking Out of Your Comfort Zone

POP flyer

J-codes. ICD-9 codes. CPT codes. UB-04 forms. Medicare reimbursement appeals. Care Management Strategy and Solutions. Formulary access. Business case. Value prop. These are just a few of the vocabulary words from a whole new language I’ve been learning—the language of Payer. I’ve spent 20+ years in pharmaceutical advertising—long enough that I truly thought there was […]

Posted in agency life, career decisions, copywriting, Creativity, Healthcare Communications, Learning, Managed Care, Payer Marketing, Personal Reflections, Reimbursement | Tagged , , , | Comments closed
May14

Social Media for Pharma?

stethoscope social media

Have you been looking for a way for your brand to engage in social media? Are you unsure of what the draft FDA guidance on social media means? Looking for some tips to help get you started? If so, you’re in the right place. Social media has been an integral part of the digital marketer’s […]

Posted in Branding, Content Strategy, Digital, Healthcare Communications, Media, Pharmaceutical, Social Media, Strategy, Technology | Tagged , , , , , | Comments closed
May9

How to Personalize Non-Personal Promotion—From a Medical Education Perspective

doc conference

By Sean Hartigan and Eileen Gutschmidt When you think of Personal Promotion (PP) and Non-Personal Promotion (NPP), traditional channels likely come to mind such as Reps carrying iPads, online and offline media advertising, and marketing campaigns populated with a mix of branded tactics that can include print, digital, telephony, and convention booth engagement. Medical education, […]

Posted in content marketing, Content Strategy, CRM, Customer Relationship Marketing, Healthcare Communications, Marketing, Medical Education, Multi Channel Marketing, Non-personal Promotion, positioning, Strategy | Tagged , , , , , , , | Comments closed
May6

Visual Storytelling Part II: Audience Engagement in 4 Steps [Infographic]

Visual-Storytelling-Part-2_Thumb

Please click on the thumbnail to the left to view full infographic.         Check out Visual Storytelling Part I: Plot Your Presentation [Infographic] CONTINUE THE CONVERSATION: Questions? Comments? You can contact the author directly at blog@ochww.com. Please allow 24 hours for response.

Posted in Design, Infographics, Presentations, Social Media | Tagged , , , , , , | Comments closed
May1

Oncologists to Initiate Discussion Around Value

money stethoscope

Earlier this month a new initiative was announced to encourage oncologists to discuss the price and relative value of cancer medicines with their patients. No, this was not driven by executive fiat as part of the ACA, nor is it the brainchild of an insurance carrier. Instead, it comes from the American Society of Clinical […]

Posted in Data, Healthcare Communications, Medicine, Pharmaceutical, positioning, Research, Statistics | Tagged , , , , , , | Comments closed