Monthly Archives: June 2014

Jun26

Brain Candy: Byte-sized Creative Inspiration for Digital Minds—1st Edition

GKblog

What I love about being an advertising creative is the eternal search for creative stimulus. Always on the search for something that turns your mind on, makes you “think different” and gets you excited to show your co-workers like it was a grade school show-and-tell. But it’s this stimulus, or this search for stimulus, that […]

Posted in advertising, Branding, Creativity, Culture, Digital, Digital Advertising, Humor, Media, Video | Tagged , , , , , | Comments closed
Jun18

The Movement Toward “Pill Plus”

extramile

Historically, the relationship between manufacturers and payers has been transactional in nature. Payers needed to work with many manufacturers to meet financial objectives. With markets like hypertension and cholesterol at their prime and filled with branded agents, contracts benefiting both parties were the No. 1 priority. The majority of the discussions were branded, and there […]

Posted in Brand Awareness, Customer Relationship Marketing, Healthcare Communications, Learning, Patient Communications, Personal Reflections, Pharmaceutical | Tagged , , , , , | Comments closed
Jun18

How To Milk a Horse

milk

It’s not very often I find myself marveling at a brand’s attempt to “co-opt” an opportunity or marketing “tie-in” to generate awareness and grow their brand. But I’ve really got to give it to GSK and their brilliant tie-in to California Chrome and the Belmont Stakes. They did not horse around and brilliantly seized the […]

Posted in advertising, Brand Awareness, Branding, Marketing, Partnerships, Personal Reflections, Public Relations | Tagged , , , , | Comments closed
Jun11

My First Experience Working on a New Business Pitch

FinishLine

At first I was apprehensive about working on a pitch. And by apprehensive, I mean…terrified. I heard about the sleepless nights. I heard about the weeks in overdrive. I heard about the soul-stealing, confidence-crushing monster (perhaps known by others as a time crunch). I imagined myself going into crisis mode…which isn’t pretty, let me tell […]

Posted in advertising, agency life, career decisions, Culture, Healthcare Communications, Learning, Personal Reflections, pitching, Strategy | Tagged , , , , | Comments closed
Jun4

The Future of Journalism

reporter with cam

Watching the BBC news the other night, my partner Ben turned to me and asked, “What’s wrong with that reporter’s eyes? It looks like he’s checking himself out in a mirror somewhere.” He was right, the reporter was checking himself out, but it wasn’t in a mirror – he was looking at himself in the […]

Posted in Blogging, Digital, Healthcare Communications, Media, Public Relations, Social Media, Strategy, Technology, Video | Tagged , , , , , | Comments closed