Monthly Archives: July 2014

Jul30

Numbers Don’t Lie—But They Could Be Trying to Tell You More

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An advantage of analytics that is often extolled or capitalized on is the sleek, easily consumed result at the end of miles and miles of data. It is an alluring power, to be sure, and the ability to see past the noise to extract core performance metrics is certainly foundational. Practically, however, these extractions may […]

Posted in Analytics, Content Strategy, Data, Digital, Healthcare Communications, metrics, positioning, Statistics, Strategy | Comments closed
Jul23

Curiosity Taught the Cat

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“An endless trail of ideas floats in the ether. You will only see them if you are curious.” I read this in The Eternal Pursuit of Unhappiness book all Ogilvy employees know and love. It got me thinking about curiosity—one of David Ogilvy’s eight habits. Is curiosity an important skill to have in the healthcare […]

Posted in agency life, behavior change, Blogging, Culture, Education, Healthcare Communications, Work-life | Tagged , , , , , | Comments closed
Jul16

“It’s not a tumor!” Cyberchondria and the Diagnoses That Spawn From It

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It’s 7 am; I’ve just awoken. My eyes are adjusting and I’m sprawled in my bed. My mind is not coordinated enough to move my body. Man, I am exhausted, I think. How is it only Thursday? My head kinda hurts. Good God I have to pee. I could probably snooze for like fifteen more […]

Posted in behavior change, Digital, Health & Wellness, Healthcare Communications, Medical Education, Medicine, Patient Communications, Self-monitoring, Technology | Tagged , , , , , | Comments closed
Jul9

Is Print Dead?

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A lot has changed in print production since I entered advertising in 1987. Back in the day, printing was a form of art. A good printer was worth his or her weight in gold. But how times have changed! Especially within the last four to five years. Art has taken a back seat, and it […]

Posted in advertising, content marketing, Customer Relationship Marketing, Digital, Digital Advertising, Direct-to-Consumer, Media, Personal Reflections, Social Media, Technology | Tagged , , , , , , , | Comments closed
Jul2

FDA Social Media Draft Guidance Released June 2014

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Leading up to its final guidance to be released in July 2014, the FDA has released draft guidance on how pharmaceutical companies and medical device manufacturers should interact with social media platforms with regard to fair balance and brand messaging. The first part of the recently released recommendations is focused on how companies post advertising […]

Posted in advertising, content marketing, Digital Advertising, Health & Wellness, Healthcare Communications, Marketing, Social Media, Technology | Tagged , , , , | Comments closed