Monthly Archives: August 2014

Aug27

Isn’t Patient Centricity What Pharma Has Been Doing for Years?

TinaWoodsGraphic2

Patient centricity is the new buzzword. Most of our pharma clients have patients at the heart of their corporate vision and mission, and say that the patient voice drives everything that they do. But what does it really mean to be truly patient centric? At the recent EyeforPharma Patient Summit in London, there was a […]

Posted in Branding, Content Strategy, Culture, Healthcare Communications, Patient Communications, Pharmaceutical, Strategy | Tagged , , , | Comments closed
Aug21

Adherence Is a Dirty Word

Adherence Picture Blog

Instant gratification is not fast enough. That’s the short answer to what derails (or drives) patient engagement. It’s simple really—you’re asking someone to change their routine, visit the doctor, spend their money, change their lifestyle—for something that doesn’t necessarily have a recognizable payoff tomorrow. We design programs, apps, and all kinds of resources to “encourage […]

Posted in Access, adherence, Culture, Healthcare Communications, Patient Communications | Tagged , , | Comments closed
Aug13

Courtesy: A Workplace Essential

Thank You Typewriter

The rules of courtesy were programmed into my brain from a young age. The power of “please” and the testimony of “thank you” are the gods of courtesy, but like all greatness, there’s more than meets the eye. These words represent the beginning and the end of all things courtesy. Just as in life, the […]

Posted in Culture, Healthcare Communications, Internship, Networking, Personal Reflections | Tagged , , , | Comments closed
Aug7

We Meowed at Lions Health in Cannes

cannes meow

Can you believe it’s been almost two months since the very first Lions Health at Cannes! I am actually kicking myself for not writing this sooner, but you know how it goes. Overall, I thought the standard of work was high, and that’s what you would expect for this type of event. I wouldn’t say […]

Posted in awards, Cannes Festival, Creativity, Healthcare Communications, Media | Tagged , , , , | Comments closed