Monthly Archives: September 2014

Sep23

Access to High-Cost Medications: A Balancing Act

UKBlogImageSmall

As continuing innovation moves us further toward personalized healthcare and the development of targeted treatments, how can patients across Europe ensure they have fair access to high-cost medications? Securing reimbursement remains one of the biggest challenges to delivering market access for new treatments. The debate around balancing tight health budgets with fair access for patients […]

Posted in Access, Culture, Fair Balance, Health & Wellness, International, medical affairs, Medicine, Pharmaceutical, Technology | Tagged , , , , | Comments closed
Sep15

Responsive Web Design in Pharma

CREATIVE MOBILE BLOG PHOTO2

Data is showing that we are using smartphones more and more for everyday items—searches, purchasing consumer products, travel, weather, and World Cup updates, just to name a few. We also see smartphone users searching on prescription drugs. Healthcare professionals (HCPs) are using mobile more in their practices, yet the branded drug websites are not optimized […]

Posted in Apps, Culture, Digital, Healthcare Communications, Patient Communications | Tagged , , | Comments closed
Sep11

Are Apple’s new offerings really ready for healthcare?

RPBLOG

Apple fans were waiting with bated breath for this week. And in usual Apple style, the company did not disappoint the vast numbers of people who eagerly sat through a staged presentation of the new products Apple will be foisting upon us in the next six months. The new iPhone 6 is a sleeker, stylish […]

Posted in Apps, Design, Digital, Healthcare Communications, Technology, Wearable Health Technology | Tagged , , , , , , | Comments closed
Sep3

Print is Dead.

PrintDeadImage

I have spent a better part of my career dedicated to print production, and I hear this phrase all of the time. I love print, and on the rare occasion that I receive a piece that was traditionally printed, I want to feel the surface textures, smell the fresh ink, and I want to appreciate […]

Posted in Blogging, Culture, Digital, Media, Technology | Tagged , , | Comments closed