Monthly Archives: November 2014


The Glue in Life, and the Agency


What’s the glue in your life? For me it is fitness. Running, triathlon, setting goals, eating clean, and having a training plan. That’s the glue that keeps it together for me, the hub around which my world revolves. When I am working towards a new goal, it makes me more balanced, positive and happy. For […]

Posted in agency life, behavior change, Clients, Culture, Health & Wellness, Healthcare Communications, Networking, Public Relations | Comments closed

Ebola Goes Viral

Ebola Blog Image2

“It’s like the film with Dustin Hoffman and the monkeys,” said the woman next to me on the tube the other day. “No, it’s more like that other film with the monkeys,” said her companion. “The one where animal rights protestors release them and unleash a zombie virus on the UK.” The truth, thankfully, is […]

Posted in Creativity, Culture, Design, Digital, Health & Wellness, Healthcare Communications, Media, Social Media, Strategy | Tagged | Comments closed

Are You Listening?


From predictive sentiment analysis and word association to audience profiling and message personalization, social listening techniques are helping healthcare marketers translate everyday conversations into brand positioning strategies, outreach programs, and relevant online content. With the exponential growth in social sharing and social media, we posed the question, “Are You Listening” to the healthcare industry during […]

Posted in Analytics, Branding, Data, Digital, Social Media, Statistics, Technology | Comments closed