Monthly Archives: December 2014

Dec18

The Value of a PURL

Value of a PURL blogIMAGE

No two pearls are alike—and neither are two PURLs. You may have heard this homophone for the popular gemstone in reference to digital marketing campaigns. The acronym refers to “personalized URLs,” or unique web addresses. The concept is relatively simple (at least in comparison to its execution): each target has an exclusive code attached to […]

Posted in Analytics, Creativity, Culture, Data, Design, Digital, Healthcare Communications, SEO, Strategy, Technology | Comments closed
Dec11

Now That’s a Vision

visionary_governance

In our business, we often help our clients to develop and navigate their corporate vision. If done well, the vision of the company is aspirational, achievable, and distinctively ownable. Far too often when reading a company’s vision statement, you feel that you could simply replace Pharma Company A with Pharma Company B, and might at […]

Posted in agency life, Branding, Creativity, Culture, Design, Great Ideas, Marketing, Networking, Partnerships, positioning, Strategy | Tagged | Comments closed
Dec3

Stories to Tell: Facebook for Health Care Brands

Stories to Tell Facebook for Health Care Brands BLOG Image2

We all know Facebook is a powerful storytelling platform for brands. But in health care, FDA regulation and privacy rules often leave us watching our counterparts in consumer marketing with jealousy. A recent example of our work with Hackensack University Medical Center demonstrates not only that health care brands can carry out effective content strategies […]

Posted in Apps, Brand Awareness, Branding, Culture, Digital, Healthcare Communications, Social Media, Strategy | Tagged | Comments closed