Monthly Archives: February 2015

Feb26

Twitter and Google Forge Deal That Reintroduces Tweets to Google Search Results

Social Search Blog Image_

This article was co-authored by Buddy Scalera from Ogilvy CommonHealth – Parsippany, NJ. Twitter announced recently that it will be providing Google with access to its microblogging service for search indexing. Although Twitter activity appears in Google’s search results now, the staggering volume, more than 6,000 tweets per minute, makes crawling and organizing the data […]

Posted in advertising, Analytics, Branding, Data, Design, Digital, Healthcare Communications, SEO, Social Media, Statistics, Strategy, Technology | Comments closed
Feb20

Idea Is King, Guard It With Your Life

OHW Blog Image 2.20.15

“In the dizzying world of moviemaking, we must not be distracted from one fundamental concept: the idea is king.” – Jeffrey Katzenberg, former Disney Chairman (’84-’94) This fundamental concept also holds true in healthcare communications. All great work starts with a great idea. But arriving at a great idea is not enough. In our highly scrutinized […]

Posted in Branding, Creativity, Culture, Design, Great Ideas, Health & Wellness, Healthcare Communications, Marketing, Media | Comments closed
Feb12

So What’s Your EHR Strategy?

EMR Blog Image2

As pharmaceutical marketers, we no longer live in a world of traditional marketing where we can cast a wide net and hope we’re engaging with the right customers. We need to move communications to where our physicians are. Additionally, pharmaceutical companies have shifted away from traditional face-to-face tactics to more digital interactions, spending 25% of […]

Posted in behavior change, Data, Design, Digital, Health & Wellness, Healthcare Communications, Physician Communications, Research, Strategy, Technology | Tagged | Comments closed
Feb6

Expensive medicines and where it’s all going?

Aussie Blog Image2

The Australian Commonwealth spending on PBS drugs is currently around $9 billion AUD per annum.  It is forecast to be over $15 billion by 2023. We are seeing this upward trend due to the increasing incidence of chronic illnesses and conditions, the ageing population of Australia and the cost of new PBS medications. We know […]

Posted in behavior change, clinical trials, Culture, Data, Health & Wellness, Managed Care, medical affairs, Medicine, Pharmaceutical, Science | Comments closed