Monthly Archives: April 2015

Apr20

Forget Mobile First, Think Customer First

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Ogilvy CommonHealth’s chief technology officer, Matt Balogh, reflects on his time at SXSW Interactive 2015 and explains how a user-centric model of thought is imperative for new forms of innovation across all sectors.

Posted in SXSW Interactive | Comments closed
Apr15

ResearchKit: A Medical Research Revolution?

Research Kit Blog Image Sized

Ogilvy CommonHealth’s senior content strategist, Martha Walz, discusses if Apple’s ResearchKit will live up to its promise of turning the iPhone into a powerful tool for medical research.

Posted in adherence, Apps, behavior change, Design, Digital, Health & Wellness, Healthcare Communications, Strategy, Technology, Wearable Health Technology | Comments closed
Apr14

SXSW 2015: Connected Health Is Here to Stay

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Ogilvy CommonHealth’s senior content strategist, Martha Walz, takes a look back at her time at SXSW Interactive 2015, and explains how the gathering of health data will push the development of a connected health environment.

Posted in SXSW Interactive | Comments closed
Apr10

Taking SXSW Back to the Healthcare Workplace

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Ogilvy DigitalHealth’s managing partner, Simon Stebbing, reflects on his time at SXSW Interactive 2015 and explains some overarching themes of the festival that will impact the healthcare industry.

Posted in SXSW Interactive | Comments closed
Apr8

An Observer’s View of the Cancer Wars

Cancer Word Cloud Blog

SCI Scientific Communications & Information’s Debra Joyce examines the 40+ year battle of cancer research and challenges in the oncology environment.

Posted in Culture, Efficacy, Health & Wellness, Healthcare Communications, Medicine, Pharmaceutical, Research | Tagged , | Comments closed