Monthly Archives: May 2015

May28

Satisfying Patient Needs Across Generations via Patient Portals

Monica Wong Blog Image

Monica Wong, senior analyst at Ogilvy CommonHealth Worldwide’s Analytics group, explains how digital patient portals can address the needs of patients across various age groups and how marketers can leverage these tools to engage with patients.

Posted in Analytics, Data, Design, Digital, Digital Advertising, Health & Wellness, Healthcare Communications, Technology, Wearable Health Technology | Comments closed
May19

Wearable Wonder: Will They Improve Patients’ Quality of Life?

LeanneLakeBlogImageSized

Ogilvy CommonHealth Medical Marketing’s SVP, management supervisor, Leanne Lake, discusses real world opportunities for wearable technology to make an impact on patients’ lives.

Posted in adherence, Apps, behavior change, Culture, Data, Design, Digital, Health & Wellness, Healthcare Communications, Patient Communications, Self-monitoring, Technology, Wearable Health Technology | Tagged | Comments closed
May12

Product Launch Made to Work

Product Launch Blog Image

Angelo Campano, senior consultant at Ogilvy Healthworld’s Analytics group, discusses the barriers and opportunities facing new product launches in a modern healthcare environment.

Posted in advertising, Analytics, behavior change, Branding, Culture, Design, Health & Wellness, Healthcare Communications, Learning, Patient Communications, Research | Tagged | Comments closed
May4

The Digital Health Revolution: Transforming the Patient Journey

The Digital Health Revolution Blog Image 2

Ogilvy Public Relations’ Molly Hoffman examines how social media has influenced a shift the patient and doctor relationship. This influence has pushed the industry to the tipping point of a digital health revolution.

Posted in advertising, Branding, Digital, Digital Advertising, Direct-to-Consumer, Healthcare Communications, Marketing, Media, Pharmaceutical, Public Relations, Social Media, Strategy, Technology | Comments closed