Monthly Archives: June 2015

Jun22

Google Changes Search Ad Format For Pharma Brands

Search-For-Pharma

Ogilvy CommonHealth’s SVP, director of engagement strategy, Chris Cullmann, breaks down what pharmaceutical companies need to know about the newest update to Google’s Search Ad format.

Posted in advertising, Analytics, Apps, content marketing, Content Strategy, copywriting, Creativity, Data, Design, Digital, Digital Advertising, Healthcare Communications, Media, Media Placement, Pharmaceutical, SEO, Social Media, Strategy, Technology | Comments closed
Jun11

The Next Phase of Pharmaceutical Value Propositions Needs to Include the Real Meaning of Synergy

Synergy Blog Image

Ogilvy CommonHealth Payer Marketing’s SVP, business intelligence and analysis, Stephen Lubiak, examines the opportunity for pharmaceutical manufacturers to lend significant credibility in clinical research and highlight synergy to demonstrate value to stakeholders.

Posted in clinical trials, Data, Education, Health & Wellness, Healthcare Communications, Medical Education, Medicine, Pharmaceutical, Science, Strategy, Technology | Tagged | Comments closed
Jun5

A Case Study: Unlearning

Blog 6.5.15resized

Ogilvy CommonHealth Creative team’s associate copywriter, Uchechi Iroha, explores the concept of unlearning and the importance of making mistakes.

Posted in advertising, behavior change, Creativity, Education, Experiment, Great Ideas, Innovate, leadership, Learning, Marketing, Mistakes, Personal Reflections, Self-monitoring, Unlearning | Tagged , , , , , , , , | Comments closed