Monthly Archives: July 2015

Jul15

Illuminate the Customer Journey With Data and Analytics

Journey Blog Image_ED

Ogilvy Healthworld’s senior director of marketing and analytics, Iyiola Obayomi, discusses how big data analysis can enhance a marketer’s understanding of audiences throughout the customer journey.

Posted in advertising, Analytics, behavior change, Data, Design, Digital, Healthcare Communications, Marketing, Physician Communications, Strategy, Technology | Comments closed
Jul2

Does Size Always Matter?

Social Network Blog Image_ED

Ogilvy HealthPR in London’s account director, Nicola Kent, explores the importance of active engagement as pharma companies embrace social media as a means to reach various audience segments.

Posted in advertising, Apps, behavior change, Brand Awareness, Branding, Content Strategy, Culture, Data, Design, Digital, Digital Advertising, Health & Wellness, Healthcare Communications, Public Relations, Social Media, Strategy, Technology | Comments closed