
Ogilvy Healthworld’s senior director of marketing and analytics, Iyiola Obayomi, discusses how big data analysis can enhance a marketer’s understanding of audiences throughout the customer journey.
Ogilvy Healthworld’s senior director of marketing and analytics, Iyiola Obayomi, discusses how big data analysis can enhance a marketer’s understanding of audiences throughout the customer journey.
Ogilvy HealthPR in London’s account director, Nicola Kent, explores the importance of active engagement as pharma companies embrace social media as a means to reach various audience segments.