Monthly Archives: August 2015


Plus ça change, plus c’est la même chose

Dave Chapman Blog Image August 2015 ED

In an ever-changing industry landscape, Ogilvy CommonHealth Worldwide’s EVP, Global Business Integration and Intelligence, David Chapman, explores the elements of agency life that are essential to remain as the foundation of developing exceptional relationships inside and outside of an organization.

Posted in advertising, agency life, Clients, Culture, Customer Relationship Marketing, Great Ideas, positioning | Comments closed

Helping Clients Navigate Compliant Communications for FDA-regulated Products

Helping Clients Navigate Compliant Communications for FDA-regulated Products IMAGE_ED

Ogilvy CommonHealth’s director of engagement strategy, Brandie Linfante, breaks down the most recent changes to Google’s paid search engine advertising policies and what this means for healthcare marketers.

Posted in advertising, Analytics, Apps, Brand Awareness, Branding, Clients, Content Strategy, Design, Digital, Digital Advertising, Health & Wellness, Healthcare Communications, Patient Communications, Physician Communications, SEO, Statistics, Strategy, Technology, Uncategorized | Tagged | Comments closed

The Client’s Always Right…Except When They Aren’t

Darlene Dobry Med Mktg Blog Image ED

Darlene Dobry, managing partner of Ogilvy CommonHealth Worldwide in New Jersey, delivers her insights about how agencies can foster successful client relationships built on trust, truth, transparency, and respect.

Posted in advertising, agency life, behavior change, Branding, career decisions, Clients, Creativity, Culture, Design, Health & Wellness, Healthcare Communications, Learning, Partnerships, Strategy | Comments closed

Immunotherapy: Has the Answer to Cancer Been Inside Us All Along?

Immunology Blog Image ED

VP, group copy supervisor at Ogilvy Healthworld in New York, Lawrence Hannon, explores how the explosion of immunotherapy advancements have changed the way we look at oncology treatments.

Posted in clinical trials, Health & Wellness, Healthcare Communications, Medical Education, Medicine, Pharmaceutical, Physician Communications, Strategy | Tagged , | Comments closed