Monthly Archives: October 2015

Oct30

Learning to Speak Agency

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Ogilvy CommonHealth’s senior copywriter, Cynthia Ryan, recounts her professional transition from medical journal to healthcare advertising agency, and the unique language that allows agencies to captivate, educate, and effect change.

Posted in advertising, agency life, behavior change, Branding, Culture, Digital Advertising, Direct-to-Consumer, employment decisions, Great Ideas, Healthcare Communications, Marketing, Strategy | Comments closed
Oct20

Do we need a healthcare awards show?

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Ogilvy CommonHealth Asia Pacific’s creative director in Australia, Toby Pickford, takes a honest look at the current state of healthcare award shows, and explains how awards can adapt to today’s dynamic healthcare environment.

Posted in advertising, agency life, awards, behavior change, Branding, Clients, Creativity, Culture, Design, Great Ideas, Health & Wellness, Healthcare Communications, Innovate, Marketing, Media, Medical Education, Medicine, Pharmaceutical, Physician Communications, Strategy | Comments closed
Oct15

Pitch Perfect?

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Ogilvy CommonHealth’s creative director in New Jersey, Chris Herz, delivers his takeaways and advice from a recent successful pitching experience.

Posted in advertising, agency life, Brand Awareness, Branding, Clients, Creativity, Culture, Design, Digital, Great Ideas, Health & Wellness, Healthcare Communications, Innovate, leadership, Marketing, pitching, Planning, Presentations, Strategy | Comments closed
Oct9

Analytics, With a Side of Bacon

Bacon Blog

Ogilvy CommonHealth Worldwide’s manager, analytics, Anthony Danzi, gives a modern-day twist on a classic phrase “knowledge is power” to explain the immense opportunity for big data and analytics to empower today’s marketing environment.

Posted in advertising, Analytics, Branding, content marketing, Content Strategy, Culture, Data, Design, Digital, Healthcare Communications, Statistics, Strategy | Comments closed
Oct5

At the crossroads of health, wellness, technology, and marketing

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Ogilvy CommonHealth’s engagement strategist, Ivan Ruiz, goes from stage to storyteller as he recounts the most insightful moments of the 2015 Ogilvy CommonHealth Marketing Summit. Mr. Ruiz draws from his first-hand experience with each presenter to understand the complex web of connectivity between wellness, technology, and person-centricity in today’s healthcare environment.

Posted in advertising, agency life, behavior change, Blogging, Branding, content marketing, Creativity, CRM, Culture, Customer Relationship Marketing, Data, Design, Digital, Digital Advertising, Global Marketing, Great Ideas, Health & Wellness, Healthcare Communications, Innovate, Multi Channel Marketing, Patient Communications, Payer Marketing, Physician Communications, Social Media, Statistics, Strategy, Technology | Comments closed
Oct1

4 Key Takeaways From the OCHWW Marketing Summit 2015

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Ogilvy CommonHealth’s senior content strategist, Martha Walz, reflects on her experiences at the Ogilvy CommonHealth Worldwide Marketing Summit 2015 to deliver the most insightful moments from the speakers, panels, and more.

Posted in advertising, agency life, Analytics, behavior change, Branding, Creativity, Culture, Data, Design, Digital, Digital Advertising, Global Marketing, Great Ideas, Health & Wellness, Healthcare Communications, Marketing, Social Media, Strategy, Technology, Wearable Health Technology | Comments closed