Monthly Archives: November 2015

Nov30

Modernizing Healthcare Communications

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Ogilvy CommonHealth’s SVP, director of engagement strategy, Chris Cullmann, draws from his experiences at the Ogilvy CommonHealth Worldwide Marketing Summit to examine today’s healthcare marketing environment and how this model is adapting to the integration of digital technology, increasingly informed patients, regulatory pressures, and more.

Posted in Branding, Content Strategy, Creativity, Data, Digital, Digital Advertising, Health & Wellness, Healthcare Communications, Pharmaceutical, Social Media, Strategy | Tagged | Comments closed
Nov24

The Battle for the Inbox: Giving Your Email Campaign a Fighting Chance

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Ogilvy Healthworld Analytics’ senior consultant, Jon-Eric Waddell, breaks down the elements of a successful email campaign. Waddell takes a deeper look into how marketers can evaluate the customer journey to bring our performance to the next level.

Posted in Analytics, Branding, Content Strategy, Data, Digital, Digital Advertising, Strategy, Technology | Tagged | Comments closed
Nov11

Social media: does it affect our mental health?

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Ogilvy HealthPR’s social media manager in the London, Rebecca Canvin, draws from discussions at Social Media Week in London to examine the pros and cons of social media’s influence on our mental health.

Posted in behavior change, content marketing, Content Strategy, Creativity, Culture, Design, Digital, Digital Advertising, Health & Wellness, Healthcare Communications, Media, Mental Health, Social Media, Strategy | Comments closed
Nov4

I’m excited about the new Facebook Search!

Facebook Search

Ogilvy CommonHealth’s engagement strategist, Ivan Ruiz, breaks down the newest update to Facebook’s Search tool and what this means for users, marketers, and brands.

Posted in advertising, Analytics, Branding, Content Strategy, Creativity, Data, Design, Digital, Digital Advertising, Health & Wellness, Healthcare Communications, Media, Media Placement, Physician Communications, Social Media, Strategy, Technology | Comments closed