Monthly Archives: December 2015

Dec22

Machines Learning Marketing

It seems all of our technologies have become “smart” these past few years. From recognizing musical tastes to understanding purchasing habits, “machine learning” has the ability to record much more than past behaviors. Ogilvy Healthworld in New York’s senior analyst, Andrew Van Aken, examines the opportunities for marketers to better understand “machine learning” and gather intuitive and valuable insights from consumers.

Posted in Analytics, behavior change, Content Strategy, CRM, Customer Relationship Marketing, Data, Design, Digital, Digital Advertising, Healthcare Communications, Marketing, Social Media, Statistics, Strategy | Comments closed
Dec17

Woo Hoo!

Whether you are selling an idea to a client or friend, the process of strategic influence drives a lasting impact on an audience. Ogilvy CommonHealth Medical Marketing’s SVP, management supervisor, Meredith Levy, examines different styles of relationship-based and emotionally intelligent persuasion to sell your ideas.

Posted in agency life, Art, career decisions, Creativity, Culture, Design, Great Ideas, Humor, leadership, Learning, Networking, positioning, Strategy | Tagged | Comments closed
Dec8

Biosimilars: You Won’t Feel a Thing (For Now, Anyway)

Ogilvy CommonHealth Payer Marketing’s associate account group supervisor, Claire Pisano, discusses how the introduction of biosimilars will shake-up the healthcare landscape. But before the wide adoption of these new products, there are many hurdles to be addressed.

Posted in Access, Branding, clinical trials, Design, Health & Wellness, Healthcare Communications, medical affairs, Pharmaceutical, Pharmacists, Research | Tagged | Comments closed
Dec3

The Difference Between a Job and the Work

Meetings.Commutes.Promotions. The answer to “What type of work do you do?” is a complex request. Ogilvy CommonHealth Payer Marketing’s EVP, director of operations, Jenita McDaniel, highlights the many ways our daily routines are only part of the work we do.

Posted in advertising, agency life, Blogging, career decisions, Creativity, Culture, employment decisions, Great Ideas, Health & Wellness, leadership, Personal Reflections, Work-life | Comments closed