Viewpoints @ CES: Joe Youssef

CES LogoVegas baby! It’s the home to Elvis impersonators, endless entertainment, and, come each January, the largest consumer electronics show in the US. The Consumer Electronics Show (CES) is a global technology tradeshow showcasing the latest innovations set to impact our businesses and our lives. Since 1967, CES has been bringing together the most innovative minds across the technology, healthcare, automotive, and robotics sectors, as well as many other industries. Attendees are inundated with a vast amount of futuristic electronics and ideas unveiled each year at the event. And year upon year, this event has become an increasingly hot topic around our agency. Those fortunate enough to attend come away with the feeling they’ve found themselves a golden ticket to the innovative kingdom that is CES.

To get at the heart of what attendees are experiencing during the event, we sat down with Joe Youssef, engagement strategist at Ogilvy CommonHealth and a veteran of CES. Take a look at his firsthand account of how the event has changed and grown in recent years.

OCHWW:
How has the CES evolved over the past couple of years?

JY:
CES used to be an annual tradeshow focused on consumer electronics only. The show has expanded its footprint into all areas of technology: healthcare, gaming, automotive, etc. There is something for everyone in every sector.

OCHWW:
How does CES compare to other industry events (tech, health, etc.)?

JY:
CES isn’t comparable to the majority of industry events due to its diversity and size. SXSW is the only event that comes to mind as being comparable. CES brings a small city of people together, representing different industries, all looking for the latest and greatest tech, trends and business opportunities.

Between the breakout sessions (spanning the multitude of industries), the conference keynote speakers, and the huge the showroom floor exhibiting the latest and greatest tech, it has something to interest everyone.

RINK

Taking out spaceships with our bare hands thanks to Rink, Samsung Creative Labs’ mobile virtual reality controls at CES 2016.

OCHWW:
What themes at CES have shown the most promise over the past few years?

JY:
Wearables and 3D printing have definitely shown the most promise in recent years.

Wearables have become more intuitive, interoperable, and focused on providing meaningful outcomes for consumers. 3D printers are becoming cheaper, smaller and larger in size (depending on whether you are using for commercial or personal use), and have potential to disrupt many industries as innovative printing materials are developed.

OCHWW:
What survival tips would you give to a first-time attendee at CES?

JY:
Don’t try to do everything during your time at CES. Planning is key to enjoying the show and all it has to offer. Pick the top 2 or 3 things you want to do or see each day. There is NO WAY one person can do and see everything CES has to offer. Be flexible. Most importantly, make sure you bring comfortable shoes with you!

OCHWW:
With a focus on healthcare, what are some of the breakout products that have debuted at CES?

JY:
Wearables come to mind. The ability for health care professionals to monitor patients remotely and adjust treatment in real-time based on collected data is a real game changer. Improvements in genome sequencing and reduction in price are quite incredible. The availability of this data can really unlock the keys to curing and treating the ailments of our aging population.

OCHWW:
What makes for a great speaking event at CES?

JY:
A great speaking event starts with a prepared speaker. Someone who knows how to read a room and deliver a speech relevant to their audience is key. It also helps if there isn’t an ulterior motive to sell your goods or services to the audience. It waters down the message and kills your credibility as a speaker. Focusing on delivering an experience that is enlightening and educational is what makes for the best speaking events.

For more information on CES and to see all the action from the ground in Las Vegas, follow OCHWW on Twitter, @OCHWW.

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