Monthly Archives: February 2016

Feb24

More Than Just an Office Move…Much More

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Our Ogilvy Healthworld team recently made the move to a new facility on London’s historical South bank. The UK team’s CEO, Matt de Gruchy, reflects on the move and how the new office space is contributing to the robust creative culture of our Ogilvy family.

Posted in advertising, agency life, Art, behavior change, Clients, Creativity, Culture, Design, Great Ideas, Health & Wellness, Healthcare Communications, Strategy, Work-life | Comments closed
Feb10

Don’t Worry, Be Monkey

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Ogilvy CommonHealth Asia Pacific’s managing director, Rohit Sahgal, examines the health and behavior changes that occur for millions during two major cultural traditions: the Lunar New Year and India’s Kumbh Mela pilgrimage.

Posted in Access, behavior change, Culture, Great Ideas, Health & Wellness, Healthcare Communications, medical affairs | Tagged | Comments closed
Feb5

Follow Me on Instagram

Social media is here to stay. Arjun Patel, analyst at Ogilvy Healthworld Marketing Analytics & Consulting in New York, explains how healthcare companies can embrace social media as a critical marketing tool for interacting with audiences.

Posted in advertising, behavior change, Content Strategy, Creativity, Digital, Global Marketing, Healthcare Communications, Social Media, Strategy | Comments closed
Feb2

For Optimized Brand Strategies, Look to Market Research

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The most impactful brand strategies live in a balance between creativity and effectiveness. Ogilvy CommonHealth Market Access’ SVP, market research and strategy, Lori Gittleman, examines the crucial role of market researchers to drive effectiveness through the process of gathering facts, give them meaning, and make actionable recommendations for clients.

Posted in advertising, agency life, Branding, Clients, Content Strategy, Data, Healthcare Communications, Marketing, Medical Education, Patient Communications, Research | Tagged | Comments closed