Author Archives: Andrew Van Aken from Ogilvy CommonHealth Worldwide - New York, North America

Dec22

Machines Learning Marketing

It seems all of our technologies have become “smart” these past few years. From recognizing musical tastes to understanding purchasing habits, “machine learning” has the ability to record much more than past behaviors. Ogilvy Healthworld in New York’s senior analyst, Andrew Van Aken, examines the opportunities for marketers to better understand “machine learning” and gather intuitive and valuable insights from consumers.

Posted in Analytics, behavior change, Content Strategy, CRM, Customer Relationship Marketing, Data, Design, Digital, Digital Advertising, Healthcare Communications, Marketing, Social Media, Statistics, Strategy | Comments closed