Author Archives: Angelo Campano from Ogilvy Healthworld - NY, North America

May12

Product Launch Made to Work

Product Launch Blog Image

Angelo Campano, senior consultant at Ogilvy Healthworld’s Analytics group, discusses the barriers and opportunities facing new product launches in a modern healthcare environment.

Posted in advertising, Analytics, behavior change, Branding, Culture, Design, Health & Wellness, Healthcare Communications, Learning, Patient Communications, Research | Tagged | Comments closed
Mar27

What the WWE Taught Me About Persona Development

AngeloCampano_WWE

I grew up watching WWF (now WWE) wrestling. Every Saturday morning I would rush through my morning breakfast with excitement to see all of my larger-than-life heroes. The sights of Hulk Hogan, “Macho Man” Randy Savage, The Ultimate Warrior, and Ricky “The Dragon” Steamboat enthralled me to a point where I was lost in appearance […]

Posted in Analytics, content marketing, Content Strategy, CRM, Customer Relationship Marketing, Digital, Marketing, Physician Communications, Strategy | Tagged , , , , , , | Comments closed
Oct23

OCHWW’s 2nd Annual Partnership Summit

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My team, the Marketing Analytics & Consulting team, recently had our 2nd Annual Partnership Summit at the Chocolate Factory on October 10th. The New York office was buzzing as internal teams from OCHWW, greater Ogilvy & Mather, and clients roamed the halls eating, drinking wine, listening to presentations and meeting with various vendors. It was […]

Posted in advertising, Analytics, Clients, Healthcare Communications, Learning, Partnerships | Tagged , , , , , | Comments closed
Feb5

Analytics Drives the Contact Center

Call-Centers

“This call may be monitored and recorded for training purposes.”That’s a familiar refrain to all of us who’ve called into a call center in the last 15 years or so. In the past, these recordings were used for exactly what the recordings stated—company supervisors would listen to them to perform employee evaluations. Recently, however, companies […]

Posted in Analytics, Clients, Customer Relationship Marketing, Data, Healthcare Communications, Marketing, Research | Tagged , , , , , , | Comments closed
Sep18

Partnership…How It Works

Relationships between us and vendors have become even more important in recent days. Competition among vendors is a lot more aggressive than it was in the past, and suppliers have to work harder to get business and even harder to keep it. Some of the success of our service is partly contingent upon the work […]

Posted in agency life, Great Ideas, Partnerships, Vendors | Tagged , , , , , , , , | Comments closed
Jun14

B2B2C – The New Normal

As the marketing world evolves and social media become the go-to source for information, Business to Business to Customer (B2B2C) is now the new norm. To take an innovative approach to B2B2C, it’s important that we now partner with strong companies that can give as large a reach as would be expected from an Ogilvy […]

Posted in advertising, Advocacy, Customer Relationship Marketing, Marketing, Social Media, Strategy | Tagged , , , , , , | Comments closed
May16

The Art of the Acronym: CRM Isn’t Just CRM When It’s MCM

Customer Relationship Marketing, Non-Personal Promotion, and Direct-to-Consumer are all concepts in marketing that aim to create the most important communication with your target. Whether the communication happens on the phone, on the Internet or in the form of direct mail and/or email, the interaction with your target or prospect should be informed by customer intelligence. The […]

Posted in advertising, Analytics, Customer Relationship Marketing, Direct-to-Consumer, Great Ideas, Marketing, Multi Channel Marketing, Non-personal Promotion, Statistics | Tagged , , , , , , , , , , , , | Comments closed