Author Archives: Antonia Betts from Ogilvy HealthPR - London, EAME

May30

The Parent Factor—How to be a Good Daughter and Pharma Marketer

Patient Doctor Thumbnail

When my mother was recently diagnosed with COPD, I thought I could help her. We had worked on the gold-standard treatment for a decade, knew the data, the leading clinicians in the field and the course of the disease. However, knowing the answers is one thing, effectively communicating them to a parent is quite another. […]

Posted in adherence, Direct-to-Consumer, Education, Healthcare Communications, Marketing, Patient Communications | Tagged , , , , , | Comments closed
Apr3

Let’s Be Advocates for the Advocates

One of the foundations of effective public relations is establishing strong relationships with potential advocates for a cause, brand or company.  In the pharma industry, one of the most critical allies is the patient advocacy group (PAG) sector.  Whether it’s securing optimal market access, or gaining access to funding for outreach and awareness activities, the […]

Posted in Advocacy, Patient Advocacy Groups, Patient Communications, Public Relations, Strategy | Tagged , , , , , , , , , , , , , , , , , , , , , | Comments closed