Author Archives: Blair Biscardi from Ogilvy Healthworld - NY, North America

Dec5

What the X?*# Is a Planner Anyway?

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It’s a question that many planning folk get, especially from those who are new to the agency, and potentially to the planning function itself. In its modern-day form, planning has evolved into a multifaceted functional set of skills that not every agency has, but should consider. To start, planners come from a variety of backgrounds, […]

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