Author Archives: Brian Garino from Ogilvy Healthworld - New York, North America


Are You Listening?


From predictive sentiment analysis and word association to audience profiling and message personalization, social listening techniques are helping healthcare marketers translate everyday conversations into brand positioning strategies, outreach programs, and relevant online content. With the exponential growth in social sharing and social media, we posed the question, “Are You Listening” to the healthcare industry during […]

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