Author Archives: Brittany Berman from Ogilvy Healthworld- New York, North America

Jun11

My First Experience Working on a New Business Pitch

FinishLine

At first I was apprehensive about working on a pitch. And by apprehensive, I mean…terrified. I heard about the sleepless nights. I heard about the weeks in overdrive. I heard about the soul-stealing, confidence-crushing monster (perhaps known by others as a time crunch). I imagined myself going into crisis mode…which isn’t pretty, let me tell […]

Posted in advertising, agency life, career decisions, Culture, Healthcare Communications, Learning, Personal Reflections, pitching, Strategy | Tagged , , , , | Comments closed
Aug28

Finding a Home in Healthcare: The Journey of an Ogilvy Associate

Brittany Berman Thumbnail

In September of 2012, I began my journey through Ogilvy & Mather in the coveted position of Associate. I was one of 20 lucky recent college graduates who survived the demanding application process and would get to spend an entire year in Ogilvy & Mather’s renowned Associates Program.  In this year-long program, each Associate rotates […]

Posted in agency life, Branding, Healthcare Communications, Planning, Strategy | Tagged , , , | Comments closed