Author Archives: Buddy Scalera from Ogilvy CommonHealth - Parsippany, NJ


Epic Tales of Marketing Storytelling

Story Telling BLOG

Storytelling in marketing isn’t new. In fact, brand stories have anchored some of the best marketing, advertising, and public relations campaigns since the invention of, well, brands. Marketers love stories, and not just because stories position their brand in a positive scenario. Us marketing types are creative and want to express ideas and touch emotions. […]

Posted in behavior change, Branding, content marketing, Content Strategy, Creativity, Culture, Healthcare Communications | Tagged | Comments closed

SXSW 2013: Small Data in a World of Big Data


More than ever, modern marketers are using data to drive decisions about strategies and tactics. Clients are asking us to back up “what we think” with real numbers about “what we know.” The rise of “big data” is a hot topic at this year’s SXSW conference. Thought leaders are sharing their insights on how to […]

Posted in Analytics, Content Strategy, Data, Healthcare Communications, SXSW Interactive | Tagged , , , , , , | Comments closed

Consumer Electronics Show 2013 (3 of 4): What the Slew of New Tablets and eReaders Means for Pharma


As the Consumer Electronics Show (CES) ramped up, I’d sneak peeks on my iPhone to get the latest news. During the show, I’d read longer articles and reviews on my iPad. At home, I flopped on the couch and immersed myself on the iPad Mini. So, yeah, three things: First, I am an Apple fanboy. […]

Posted in Apps, Consumer Electronics Show, Content Strategy, Digital, Healthcare Communications, Social Media, Technology | Tagged , , , , , , , , , , , , , , | Comments closed