Author Archives: Carmela Palermo from OCH Specialty Marketing - Parsippany, North America


Unleash Your Passions


As the year comes to another busy end we find ourselves working long hours to ensure we meet the needs of our clients, but look forward to the hope and promise of a new year. The New Year is the time to reflect on the changes we want to make and resolve to follow through […]

Posted in agency life, Creativity, Culture, Great Ideas, Health & Wellness, Healthcare Communications, Marketing, Personal Reflections | Tagged , , , , , | Comments closed

Branding the Science

What is the “purple pill?” Most people can instantly identify this as the core branding identity behind one of the best selling prescription drugs: Nexium. But would the science behind the drug command a similar reaction of immediate recognition? Branding the science is just as important as building the brand, and may in fact be […]

Posted in Branding, Great Ideas, Marketing, medical affairs, Pipeline, Science | Tagged , , , , , | Comments closed