Author Archives: Carol Tucker from Ogilvy Healthworld - NY, North America

Nov12

Pharmaceutical Medicine: Moving From Molecule to Market

molecule

The emerging discipline of pharmaceutical medicine trains a wide-angle lens on the process of drug development. It integrates the science, regulatory requirements, clinical development, commercialization and business affairs, drug safety surveillance and reporting under one umbrella. By definition, it is the discipline that considers drug development from molecule to market. After 15 years in the […]

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