Author Archives: Carol Tucker from Ogilvy Healthworld - NY, North America


Pharmaceutical Medicine: Moving From Molecule to Market


The emerging discipline of pharmaceutical medicine trains a wide-angle lens on the process of drug development. It integrates the science, regulatory requirements, clinical development, commercialization and business affairs, drug safety surveillance and reporting under one umbrella. By definition, it is the discipline that considers drug development from molecule to market. After 15 years in the […]

Posted in Health & Wellness, Healthcare Communications, Marketing, Medicine, Pharmaceutical | Tagged , , , | Comments closed