Author Archives: Carsten Edwards from Ogilvy Healthworld Market Access-UK, London

Sep23

Access to High-Cost Medications: A Balancing Act

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As continuing innovation moves us further toward personalized healthcare and the development of targeted treatments, how can patients across Europe ensure they have fair access to high-cost medications? Securing reimbursement remains one of the biggest challenges to delivering market access for new treatments. The debate around balancing tight health budgets with fair access for patients […]

Posted in Access, Culture, Fair Balance, Health & Wellness, International, medical affairs, Medicine, Pharmaceutical, Technology | Tagged , , , , | Comments closed
Jul31

Affordability of Medicines—the New Kid on the Block

You know the feeling: you pop into the shop and see something you want to buy, but times are tight and you simply can’t afford it. You want the best, but you feel compelled to consider all your spending priorities and choose to go for the less expensive brand—it’s a question of affordability. In today’s […]

Posted in Access, adherence, Clients, clinical trials, Efficacy, Health & Wellness, Healthcare Communications, Managed Care, Marketing, medical affairs, Reimbursement | Tagged , , , , , , , , | Comments closed