Author Archives: Chris Cullmann from Ogilvy CommonHealth - Parsippany, NJ


Modernizing Healthcare Communications

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Ogilvy CommonHealth’s SVP, director of engagement strategy, Chris Cullmann, draws from his experiences at the Ogilvy CommonHealth Worldwide Marketing Summit to examine today’s healthcare marketing environment and how this model is adapting to the integration of digital technology, increasingly informed patients, regulatory pressures, and more.

Posted in Branding, Content Strategy, Creativity, Data, Digital, Digital Advertising, Health & Wellness, Healthcare Communications, Pharmaceutical, Social Media, Strategy | Tagged | Comments closed

Google Changes Search Ad Format For Pharma Brands


Ogilvy CommonHealth’s SVP, director of engagement strategy, Chris Cullmann, breaks down what pharmaceutical companies need to know about the newest update to Google’s Search Ad format.

Posted in advertising, Analytics, Apps, content marketing, Content Strategy, copywriting, Creativity, Data, Design, Digital, Digital Advertising, Healthcare Communications, Media, Media Placement, Pharmaceutical, SEO, Social Media, Strategy, Technology | Comments closed

Twitter and Google Forge Deal That Reintroduces Tweets to Google Search Results

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This article was co-authored by Buddy Scalera from Ogilvy CommonHealth – Parsippany, NJ. Twitter announced recently that it will be providing Google with access to its microblogging service for search indexing. Although Twitter activity appears in Google’s search results now, the staggering volume, more than 6,000 tweets per minute, makes crawling and organizing the data […]

Posted in advertising, Analytics, Branding, Data, Design, Digital, Healthcare Communications, SEO, Social Media, Statistics, Strategy, Technology | Comments closed

Consumer Electronics Show 2013 (4 of 4): The Car as a Platform


This year’s Consumer Electronics Show (CES) has seen the maturation of a relatively new category of hardware and software integration: the connected car. Our cars are quickly becoming platforms the same way our computers and tablets are. Smartphones have introduced us to “app culture.” We are quickly adjusting to including these small tools into our […]

Posted in Apps, Consumer Electronics Show, Healthcare Communications, Technology | Tagged , , , , , , , , | Comments closed