Author Archives: Claire Pisano from Ogilvy CommonHealth Worldwide Payer Marketing - Parsippany, North America

Dec8

Biosimilars: You Won’t Feel a Thing (For Now, Anyway)

Ogilvy CommonHealth Payer Marketing’s associate account group supervisor, Claire Pisano, discusses how the introduction of biosimilars will shake-up the healthcare landscape. But before the wide adoption of these new products, there are many hurdles to be addressed.

Posted in Access, Branding, clinical trials, Design, Health & Wellness, Healthcare Communications, medical affairs, Pharmaceutical, Pharmacists, Research | Tagged | Comments closed
Oct9

Fire All Your Reps

Fire All Your Reps Image Blog

Okay, that may be a bit extreme. But marketing drugs to HCPs is no longer a guarantee of sales. As the US healthcare system has shifted its focus from “fee-for-service” to the dual goals of increasing quality while decreasing cost, the power of the individual HCP has been on the decline. Centralized systems of care […]

Posted in Access, Culture, Healthcare Communications, Pharmaceutical, Sales Reps, Strategy | Tagged , , | Comments closed
Aug21

Adherence Is a Dirty Word

Adherence Picture Blog

Instant gratification is not fast enough. That’s the short answer to what derails (or drives) patient engagement. It’s simple really—you’re asking someone to change their routine, visit the doctor, spend their money, change their lifestyle—for something that doesn’t necessarily have a recognizable payoff tomorrow. We design programs, apps, and all kinds of resources to “encourage […]

Posted in Access, adherence, Culture, Healthcare Communications, Patient Communications | Tagged , , | Comments closed