Author Archives: Donna Ambriano from OCH Medical Marketing - NJ, North America


Why Is It So Hard to Learn From Somebody Else’s Mistake?

Recently, I was fortunate to have the opportunity to drive to Key West from southern Florida. (I know, I know, it sucks to be me. If you’ve done it before, you know what I’m talking about. If you haven’t, I highly recommend it). It’s an absolutely spectacular drive along Route 1, with crystal blue water […]

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Do Scare Tactics Work?

That’s the 54-million-dollar question. The CDC is betting they do, and has launched a series of graphic ads, featuring real smokers, to answer it.  Entitled “Tips from Former Smokers,” the videos show what it’s like to live in the aftermath of health disasters caused by smoking. The series can be viewed here: But do […]

Posted in advertising, Branding, Education, Great Ideas, Health & Wellness, Healthcare Communications, Marketing, Patient Communications, smoking cessation | Tagged , , , , , , , , , , , , , , , , , , | Comments closed