Author Archives: Dan Chichester from Ogilvy Healthworld-NY, North America

Feb20

Jump Into the Petri Dish

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What’s the proper armamentarium when it comes to healthcare marketing and digital? Innovation reports? Transmedia projections? Paradigm framework event horizons? Phased plasma rifles in the 40-watt range? All may play a role. But I put forward that the most important tool is a firm belief in a simple axiom: “You don’t know what you don’t […]

Posted in advertising, Digital, Healthcare Communications, Marketing, Social Media, SXSW Interactive, Technology | Tagged , , , , , , , | Comments closed
Aug23

Speed That Belies Size

The interwebs sparks all sorts of great stories. Cat videos are awesome. Only boutique agencies “get” digital. And big agencies are only good for bloat. We can all agree on the first. The latter two—well, as “Mortal Kombat” used to kick off its matches: Fight! Which is not to say there aren’t odd days in […]

Posted in adherence, agency life, Apps, behavior change, Creativity, Design, Digital, Efficacy, Great Ideas, Health & Wellness, Healthcare Communications, Marketing, Strategy, Technology | Tagged , , , , , , , , , , | Comments closed