Author Archives: Darlene Dobry from Ogilvy CommonHealth Worldwide - NJ, North America

Aug14

The Client’s Always Right…Except When They Aren’t

Darlene Dobry Med Mktg Blog Image ED

Darlene Dobry, managing partner of Ogilvy CommonHealth Worldwide in New Jersey, delivers her insights about how agencies can foster successful client relationships built on trust, truth, transparency, and respect.

Posted in advertising, agency life, behavior change, Branding, career decisions, Clients, Creativity, Culture, Design, Health & Wellness, Healthcare Communications, Learning, Partnerships, Strategy | Comments closed
Dec11

Now That’s a Vision

visionary_governance

In our business, we often help our clients to develop and navigate their corporate vision. If done well, the vision of the company is aspirational, achievable, and distinctively ownable. Far too often when reading a company’s vision statement, you feel that you could simply replace Pharma Company A with Pharma Company B, and might at […]

Posted in agency life, Branding, Creativity, Culture, Design, Great Ideas, Marketing, Networking, Partnerships, positioning, Strategy | Tagged | Comments closed
Jun18

How To Milk a Horse

milk

It’s not very often I find myself marveling at a brand’s attempt to “co-opt” an opportunity or marketing “tie-in” to generate awareness and grow their brand. But I’ve really got to give it to GSK and their brilliant tie-in to California Chrome and the Belmont Stakes. They did not horse around and brilliantly seized the […]

Posted in advertising, Brand Awareness, Branding, Marketing, Partnerships, Personal Reflections, Public Relations | Tagged , , , , | Comments closed
Nov26

Taking Leadership Lessons From the Queen

queen elizabeth 1

I’ve always been intrigued with historical perspective and, in particular, the long-established monarchy that is still firmly entrenched throughout much of Europe. So it was no surprise that I found myself unable to put down the book Elizabeth I CEO: Strategic Lessons From the Leader Who Built an Empire, which chronicles Elizabeth’s long reign and […]

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Apr11

The Work/Life Balancing Act

Work Life Balance_Thumbnail

I’ve been thinking a lot about work/life balance recently. It occurs to me that “work” holds the primary position in that expression, but is anchored by “life,” which seems to beg the question: “Is there really a balance?” For most of us in this business, it’s certainly obvious that it all depends on how crazy […]

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Jun7

Who Sped Up The Pitch Clock?

What is happening to pharma’s new business pitch process? It seems that recently the process has become more and more compressed. Major partnership decisions are being made based on a one-hour presentation—which is based on the agencies often being given only two weeks to prepare a full pitch, including brand strategy and creative. While I […]

Posted in agency life, Clients, Creativity, Great Ideas, Healthcare Communications, pitching | Tagged , , , , | Comments closed
Mar6

Let’s Get Emotional in Pharma

After 25 years in pharmaceutical advertising, I am perplexed by how limited our industry efforts to “get emotional” with our healthcare audiences has been. Science confirms (and other industries have put it into practice successfully) that most of the decisions we make are based on an emotional response. This is also true for brand selection. […]

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