Author Archives: David Danilowicz from Ogilvy CommonHealth - Parsippany, North America

Sep15

Responsive Web Design in Pharma

CREATIVE MOBILE BLOG PHOTO2

Data is showing that we are using smartphones more and more for everyday items—searches, purchasing consumer products, travel, weather, and World Cup updates, just to name a few. We also see smartphone users searching on prescription drugs. Healthcare professionals (HCPs) are using mobile more in their practices, yet the branded drug websites are not optimized […]

Posted in Apps, Culture, Digital, Healthcare Communications, Patient Communications | Tagged , , | Comments closed
Oct31

Augmented Reality

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2013 has been a year filled with Augmented Reality—from Google Glass to smartphone applications.  We are using this developing technology to truly enhance our experience in all aspects of our everyday lives. Augmented Reality allows you the individual, the retailer, or the marketing professional, to bring in additional dollars to your business…. But only if […]

Posted in advertising, Augmented Reality, behavior change, Digital, Marketing, Technology | Tagged , , , | Comments closed