Author Archives: David Leonardi from Ogilvy Healthworld-NY, North America

Apr16

Introducing Once-Monthly Tournamax?

Basketball Person

So, like most of us, my experience spans multiple therapeutic areas. I’ve worked in the field of Rheumatology. Created campaigns in Oncology. Produced TV spots, print ads and RM programs in Pulmonology, Gastroenterology and Dermatology. But I’ve been thinking over the last few weeks, what if our industry expanded to yet another fast-growing scientific field […]

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Jul3

Let’s All Celebrate Being Really Fortunate Dancing Clown Zebras

Chris Rock was recently asked about doing voiceover jobs for animated films like his upcoming Madagascar 3. Was it “hard work,” like some of his cohort thespians claimed? He laughed and said, “Hard work? I stand in a booth, make funny voices and get paid a million dollars. Compared to the guy who drove me […]

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