Author Archives: Diane Iler-Smith from Ogilvy Healthworld- New York, North America


Idea Is King, Guard It With Your Life

OHW Blog Image 2.20.15

“In the dizzying world of moviemaking, we must not be distracted from one fundamental concept: the idea is king.” – Jeffrey Katzenberg, former Disney Chairman (’84-’94) This fundamental concept also holds true in healthcare communications. All great work starts with a great idea. But arriving at a great idea is not enough. In our highly scrutinized […]

Posted in Branding, Creativity, Culture, Design, Great Ideas, Health & Wellness, Healthcare Communications, Marketing, Media | Comments closed

When Home Changes While You’re Away

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I Move Out, Big TV Moves In  While I was away at college during my freshman year, my parents started spending more money around the house. I’m not sure if there was any correlation between my moving out and the increase in spending, but I did have a voracious appetite as a teenager. One of […]

Posted in agency life, Healthcare Communications, Learning, Marketing, Personal Reflections | Tagged , , , | Comments closed