Author Archives: Eileen Gutschmidt from OCH Medical Education - Parsippany, North America

May9

How to Personalize Non-Personal Promotion—From a Medical Education Perspective

doc conference

By Sean Hartigan and Eileen Gutschmidt When you think of Personal Promotion (PP) and Non-Personal Promotion (NPP), traditional channels likely come to mind such as Reps carrying iPads, online and offline media advertising, and marketing campaigns populated with a mix of branded tactics that can include print, digital, telephony, and convention booth engagement. Medical education, […]

Posted in content marketing, Content Strategy, CRM, Customer Relationship Marketing, Healthcare Communications, Marketing, Medical Education, Multi Channel Marketing, Non-personal Promotion, positioning, Strategy | Tagged , , , , , , , | Comments closed