Author Archives: Jackie Singley from OCH Medical Media, Parsippany - North America


Exploring the Programmatic Opportunity in Healthcare Professional Media

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You don’t have to be an expert in the intricacies of programmatic media buying to understand the rapid adoption of this latest innovation in the online advertising space. According to a recent AOL survey, 76% of advertisers buy display banners via programmatic across all industries and an estimated 9.5% of the total online media investment […]

Posted in advertising, Design, Digital, Digital Advertising, Healthcare Communications, Marketing, Media, Media Placement | Tagged | Comments closed

Engaging HCPs via Doximity: the LinkedIn for Medical Professionals


It should come as no surprise that colleagues are the top source of medical information for practicing physicians—trusted above all other sources. Considering the influence of colleagues in the physical realm, cyber communities are quickly rising as one of the prominent go-to sources for all things professional. Stated simply, online social networking expands a physician’s […]

Posted in Data, Digital, Healthcare Communications, Marketing, Media, Networking, Physician Communications, Social Media | Tagged , , , , , | Comments closed

A Day in the Life of a Media Professional…


To be successful in media one must have an eye for detail, possess excellent organizational skills, demonstrate flexibility and work well in a team. It takes an army to accomplish our goals and ensure our clients are ahead of the trends. No two days are the same. As the day evolves, you will find it […]

Posted in advertising, agency life, Clients, Healthcare Communications, Media | Tagged , , , | Comments closed