Author Archives: Jamie Fishman from OHW Payer Marketing - Parsippany, North America


The Movement Toward “Pill Plus”


Historically, the relationship between manufacturers and payers has been transactional in nature. Payers needed to work with many manufacturers to meet financial objectives. With markets like hypertension and cholesterol at their prime and filled with branded agents, contracts benefiting both parties were the No. 1 priority. The majority of the discussions were branded, and there […]

Posted in Brand Awareness, Customer Relationship Marketing, Healthcare Communications, Learning, Patient Communications, Personal Reflections, Pharmaceutical | Tagged , , , , , | Comments closed

Reflecting on Young Executives’ Night Out

I recently had the honor of attending Young Executives’ Night Out, an industry-wide event hosted by the Medical Advertising Hall of Fame. It was an evening of true inspiration, where the most influential giants of our industry shared knowledge and experience with the future stars. As a panel of CEOs discussed their career experiences, challenges […]

Posted in agency life, behavior change, Clients, Great Ideas, Healthcare Communications, Learning, Networking | Tagged , , , , , , , | Comments closed